Juan Carlos Verona is among photography’s profound portrait takers, renowned for bringing imagination and simplicity to complex visual subjects.
Regarded for a warm and affable touch with on-camera talent, it is unrelenting attention to detail and studio dynamism that best defines Verona’s work.
Verona is a multi-year winner of The Association of Photographers fashion award. He has produced campaigns for the likes of Adidas, Sainsburys, Champion Sportswear, Universal Records, Sony Music and Toni & Guy to mention some.
Working creatively with Radio Hair Salon since 2014, Verona now serves as senior art director for the London Salon, overseeing and photographing its annual hair and beauty collections and campaigns.
At the forefront of cutting edge underground culture and aesthetics, Verona published Dead Beauty; an anthology of men’s portraits examining our notions of death and the cycle of natural beauty.
In 2020 Verona launched art and style magazine ZERO.NINE, a conduit for longstanding collaborations with a vanguard of fellow London and European creatives, always at the heart of the photographic and artistic zeitgeist.
Verona’s creative work has been published and exhibited throughout the UK, Spain, France, the US, Australia and Japan.
Raised in the mountainous agricultural regions of Béjar, Western Spain, Verona got an early introduction to beauty and style at his mother’s Salon before being recruited as a hair academy trainer for L’oreal Madrid.
Verona, become a student of seminal Spanish style figure Jaume Vidiella, while studying a Masters of Fashion at IDEP. He studied Photography at the prestigious Grisart in Barcelona, as well as Film Directing at the London Film School in Covent Garden.