Juan Carlos Verona, one of photography’s most insightful portrait photographers, is recognised for bringing imagination and simplicity to complex visual subjects.
The unwavering focus on detail and studio dynamism that most characterise Verona’s work contrast with his reputation for having a friendly and approachable manner with on-camera performers.
Verona is a multi-year winner of The Association of Photographers fashion award. He has produced campaigns for the likes of Adidas, Sainsburys, Champion Sportswear, Universal Records, Sony Music and Toni & Guy to mention some.
At the forefront of cutting edge underground culture and aesthetics, Verona published Dead Beauty; an anthology of men’s portraits examining our notions of death and the cycle of natural beauty.
In 2020 Verona launched art and style magazine ZERO.NINE, a conduit for longstanding collaborations with a vanguard of fellow London and European creatives, always at the heart of the photographic and artistic zeitgeist.
Verona’s creative work has been published and exhibited throughout the UK, Spain, France, the US, Australia and Japan.
Raised in the mountainous agricultural regions of Béjar, Western Spain, Verona got an early introduction to beauty and style at his mother’s Salon before being recruited as a hair academy trainer for L’oreal Madrid.
Verona, become a student of seminal Spanish style figure Jaume Vidiella, while studying a Masters of Fashion at IDEP. He studied Photography at the prestigious Grisart in Barcelona, as well as Film Directing at the London Film School in Covent Garden.