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_about

ABOUT

I am a London-based fashion photographer, shooting fashion editorials, portraits for musicians and other talented personalities at my East London studio or in other locations, as well as shooting my daily diary and travels.

 

Some highlights:

 

I won a Silver Fashion & Beauty AOP Award 2019 with On The Tennis Court photograph and, Best in Category Fashion & Beauty AOP Award 2017 with the image Avant Gardener I shot with Radio Hair Salon, it felt very nice.

 

When I was younger I grew up in a creative environment – surrounded by my late mother’s hair salon in Bejar (Spain) which had a big influence on my life, my sister’s drawings, cousins and friends who were into graffiti, music, design and urban culture. This inspired me to draw inspiration from all those influences to become a photographer. I lived in Madrid and Barcelona where I worked as a hairdresser and studied photography in Barcelona before I moved to London in 2010 where I started collaborating and building my portfolio and ultimately led me to this point of being a creative photographer and director.

 

IMPORTANT! COVID-19 GUIDELINES

The number of people on location should be kept to a minimum. Only people who are absolutely required to be present at the shoot should attend. This refers to all production staff, cast, crew, agency and client. Furthermore, every person who will be attending the shoot – because it is necessary that they do so – shall be made aware of the COVID-19 Health Statement at the end of these guidelines.

Avoid printing and paper distribution except for clear safety posters on set.

THE SHOOT

(a)    Stagger call times where possible to avoid congestion.
(b)   Keep the unit as small as possible and minimise the number of crew/ agency/client/talent on set at any one time.
(c)    Wash and thoroughly dry hands on arrival and during the day at regular intervals. Alcohol-based (60% minimum) sanitisers should be easily accessible throughout the set/location as well as soap and water provided wherever possible.
(d)   Consider a video-conferencing facility relaying video remotely to agency/client.
(e)   Consider increasing video monitoring on set to avoid clusters of people.
(f)     All crew to adhere to any safety guidelines or notices given on the day.
(g)    Consider any space markers where possible.
(h)   Walkie-talkies/radios to be correctly sanitised, bagged-up and labelled with crew names before distribution – do not share equipment.

TALENT ON SET Where 2m-distancing of talent might not seem achievable on set due to creative or other action required, if possible, adapt the process(es) as much as possible to be achievable within the guidance and regulations.

LOCATION SHOOTING

a)    Initial location research can be done remotely using location libraries.
(b)   2m-distancing must be used when visiting locations and meeting property owners/managers.
(c)    Note that councils are unlikely to grant any filming/location permits at the moment.
(d)   Try and ensure common areas and holding areas are outside wherever possible.
(e)   Prefer/prioritise for one location, without unit moves, per day.(f)     Prefer/prioritise for location in a 4G area, where possible, to transmit live video over the internet, if WiFi unavailable.
(g)    Locations are to be well-ventilated. Consider bringing additional equipment to change (not recycle) the air regularly if this is not the case.
(h)   Avoid the use of vapours, steam and hazers (including but not limited to dry ice, oil, mists or glycol) as they are likely to keep airborne infections in the atmosphere longer.
(i)     Where possible, all locations required to share their own COVID-19 preparedness plans.
(j)     Locations to be cleaned prior to and after shooting, if possible. Locations may want to take this on themselves and charge an extra fee for this.
(k)    Avoid distant locations which would require overnight accommodation for those involved. Also avoid locations which will not permit minimum 2m-distancing.
(l)     All recces to involve minimum crew only (self-driving and maintaining 2m-distancing throughout). Masks and gloves available for all attendees as required c/o production.
(m)  Location prep: Pre-light/set-build/set-dress etc., to be undertaken separately by one crew/department at a time, where possible.

STUDIO SHOOTING

All the above in apply to studio productions as well as locations.

WARDROBE

(a)    If fittings have to be done in person, then the stylist can set up clothes and supervise fitting from a safe distance.
(b)   If fittings can be done at home they should be, relayed via video-call or photos.
(c)    Stylist to utilise existing/talent-owned options where possible (shops and hire companies are/may be currently closed through risk of infection).
(d)   Talent to dress themselves wherever possible.
(e)   If styling team need to break 2m-distancing they need to wear enhanced PPE

HAIR AND MAKE-UP (HMU)

(a)    HMU to utilise disposable kit where possible.
(b)   Kit should remain unique to each artist/talent.
(c)    Follow appropriate disinfecting processes, e.g., using Barbicide or equivalent.
(d)   Talent to do their own touch-ups where possible.
(e)   If HMU team need to step in they should wear enhanced PPE (see PPE and Sanitisation section below) as necessary.
(f)     Keep HMU separate from Wardrobe. Provide sufficient space for both departments to maintain a minimum two metres distance.

CREWING-UP

(a)    A person within the team must be allocated on set to be responsible for monitoring COVID-19-related matters whether that is a health and safety officer hired by production or a nominated crew member.
(b)   Require all crew to notify you immediately if they develop any symptoms.
(c)    Provide crew with an email confirmation of their engagement or call-sheet for them to produce if the police question them on their travel to the location.

NB: a waiver of rights by a crew member in respect of their contracting COVID-19 is of no value – UK law does not permit excluding liability for causing injury or death through negligence, so a waiver is not part of this guidance.

TECHNICAL CREW

Appropriate PPE must be worn if breaking 2m-distancing around camera or anywhere else on or off set (see PPE and sanitisation section below).

HIRED EQUIPMENT

(a)    COVID-19 can (in certain circumstances) survive up to 72 hours on plastic and steel, so try to work out advance collection/delivery/quarantine of kit/materials where possible. If that is not possible, apply a thorough sanitation process.
(b)   All equipment hire facilities should have their own risk assessments and health and safety practices and should provide you with a copy.
(c)    Refer to the technician or company’s cleaning protocols and make sure they work for your own production.
(d)   As equipment is usually expensive and specialised, please rely on crew or companies to clean before and after hire with instructions on how to wipe down during hire period for sanitation.(e)   Try and only use suppliers with their own clear COVID-19 protocols.

CATERING
(a)    Consider individual hot-box or individual pre-packed delivery instead of mobile kitchen or buffet.
(b)   Offer per diems to crew bringing their own meals to work, should that be necessary.
(c)    Everyone must wash their hands before entering any catering/ dining area.
(d)   Stagger times for eating to minimise numbers congregating together in any one area.
(e)   Dining space requirements to ensure increased distance while eating with at least 2 metres space to be observed between people.
(f)     Disposable, recyclable plates and cutlery to be provided.
(g)    Wherever possible crew should be asked to supply their own hot and cold drinks.

TRANSPORT

(a)    Crew to drive themselves to set (one person per car) and be dissuaded from using public transport where possible.
(b)   Where required, production to organise transport using drivers’ local service & be able to demonstrate that they can socially distance passengers.

HEALTH AND SAFETY

(a)    Full risk assessment, on a job-by-job basis, will be carried out by production during prep and tech recces.
(b)   Consider having a health and safety officer on shoot days for larger-scale shoots.
(c)    Allocate someone from the crew to be a COVID-19 officer to supervise other elements of COVID-19 preparation and conduct on set.
(d)   Production cannot safely confirm any crew or cast who have travelled to, or had any contact with an individual returning from, high COVID-19 risk countries (as deemed by UK FCO) in the 14 days prior to a shoot.
(e)   All crew and talent to provide contacts for family/household in case of emergency on the day of shooting.
(f)     Individuals on the shoot should be contacted subsequently by shoot producer in the event that fellow workers/talent are found to have contracted COVID-19 within the two weeks following the shoot.
(g)    All workers, if they have any symptoms associated with COVID-19 or in advance of work, should report to production and remain in quarantine at home, without going to their workplace.
(h)   Avoid sharing hand tools and personal property (mobile phones, pens, walkies etc.). Crew must be responsible for the safety and sanitisation of their own items.

Those who need to break 2m-distancing and for a length of time to carry out their duties may need to wear enhanced PPE. Crew likely to be required to wear enhanced PPE depending on circumstances will include (but are not limited to): Camera crew if gathering around camera; styling if needing to tend to talent; HMU if needing to work on talent; medic if needing to assess symptoms.

NOTE: remember the correct procedure for donning and removal of PPE: (1) Wash and dry hands thoroughly, (2) Put on mask, (3) Put on gloves. (4) Removal is a reversal of 1,2 and 3, i.e., remove gloves first.

(b)   A separate covered bin should be provided for safe and immediate disposal of tissues and PPE.
(c)    Production must have sufficient PPE of both tiers for all crew, and should  bear in mind procurement timings and supplier credibility in respect of safety standards and environmental issues, and without knowingly compromising supplies to frontline care workers.
(d)   Only remove talent’s PPE when essential.
(e)   Clearly indicated and visible spacious hygiene stations for hand-washing, with plentiful supply of alcohol-based (60% min) hand sanitiser and wipes
(f)     Each individual is responsible for keeping their own area and equipment clean.
(g)    Clear health etiquette to be on posters around set (e.g: Wear appropriate PPE at all times / When coughing or sneezing, cover your mouth and nose with your bent elbow / Avoid touching your eyes, nose and mouth & put down and pickup items rather than handing / Do not shake hands, nor hug & maintain 2m-distancing, etc.).

AWARDS & EXHIBITIONS

Dead Beauty Photography Book, 2020. 

Silver Fashion & Beauty Photography Award at The AOP Awards @ East Wintergarden at Canary Wharf, London, May 2019.

– Best in Category Non-Commission Fashion & Beauty Photography at The AOP Awards @ The Old Truma Brewery, London, October 2017.

– Officially Selected at Lift Off Festival Amsterdam 2017 with British Sea Power, Don’t Let The Sun Get In The Way Music Video.

– Nominee at TMFF July/August 2017 with Jupiter In Velvet, Supercharged Music Video.
– Finalist AOP Awards, @ The Old Truma Brewery, London, October 2015.
– Finalist AOP Awards, @ The Business Design Center, London, December 2014.
– Glance Over officially selected by 125 and Phoenix Magazine in London, October 2014.
Full member of The AOP (The Association of Photographers)
Thank you for visiting!!

_contact

Enquires

studio@jcverona.com 

 

Phone

+44(0)7901687820